Marketing Software
A Smart Foundation for Customer Engagement
Whitecross Marketing Software gives your team control over how and when you engage your audience, with every interaction shaped by real-time customer behaviour and connected to measurable growth.
With channels and campaign activity all in one place, your team can see exactly which campaigns are driving engagement and how each change impacts conversion.
Products
Customer Connect
Coordinate customer communication across every channel from a single view.
Core features
Integration with CRM platforms for a unified engagement view
Bulk email coordination with segmentation controls
Live chat integration for real-time interaction management
Cross-channel engagement reporting
Consent and preference management
Who benefits?
Customer Connect supports marketing teams managing omnichannel communication, alongside CX teams who need a united view of customer interactions across email, web and live channels.
What it solves
Creates a single view of customer interactions
Reduces manual coordination between tools
Improves visibility across customer interactions
Marketeer
Run and optimise campaigns at scale with structured, automated execution.
Core features
Dynamic audience segmentation using behavioural and transactional data
Automated campaign journeys with trigger-based flows
A/B testing for message and timing optimisation
Campaign performance reporting at audience and segment level
Integration with Customer Connect and Rewards for coordinated execution
Who benefits?
Marketeer is designed for campaign and performance marketing teams working across multiple audiences, as well as CRM strategists connecting campaign activity to the wider customer relationship.
What it solves
Simplifies campaign execution at scale
Improves targeting and timing
Gives clearer visibility into performance
Rewards
Design and deliver targeted loyalty programmes that drive repeat conversions.
Core features
Flexible reward structures for different loyalty models
Segment-specific targeting based on behaviour and purchase history
Cross-sell and upsell offer management
Time-based and trigger-based promotion controls
Programme performance reporting with revenue attribution
Who benefits?
Rewards supports CRM and loyalty teams responsible for retention and customer lifetime value, along with commercial teams tracking the return on loyalty investment.
What it solves
Improves targeting of loyalty incentives
Reduces wasted promotional spend
Links loyalty activity to revenue outcomes
Why Choose Whitecross Marketing Software?
Customer Connect, Marketeer and Rewards all work from the same behavioural and transactional data used across your wider platform, so your marketing activity reflects real-time customer behaviour across every interaction.
Data from Tracking informs segmentation and timing in Marketeer which shapes engagement through Customer Connect and drives targeted incentives in Rewards.
This gives your team a clearer view of which campaigns drive engagement and how that activity links back to commercial performance.
Frequently Asked Questions
Our marketing software integrates with your CRM, supports bulk email coordination and connects with live chat systems, bringing these channels together so your team can manage customer engagement from one platform.
Rewards includes configurable eligibility controls based on purchase history, segment membership and usage limits. It also maintains a full redemption history to support oversight.
No. Customer Connect works alongside your existing CRM, creating a unified engagement layer without requiring a full replacement.
Segmentation is based on behavioural, transactional and demographic data. When connected to the wider Whitecross platform, it can draw on the same dataset used across other modules.
Yes. Rewards can be deployed within the Marketing suite on its own, or alongside Allegiance for a more complete loyalty capability.